Competition is one of the most tiring words in professional life.
It is used as an excuse most of the time. Whether it’s a sales professional who can’t meet his target or an engineer who can’t find a job, the excuse is often the same – the competition in the industry is too much.
In digital marketing, competition is not an excuse. It is a reality.
We have seen digital marketing courses become popular for the same reason. The need for SEOs and digital marketers in the industry has only gone up.
Top Platforms Used for Marketing and Advertising
Right now, the most common platforms used for marketing in the digital arena are Google and Facebook.
The popularity of Google is obvious. With SEO and SEM, Google is by far the biggest marketing platform in the world. Marketers have the choice of improving their presence on Google organically with SEO or use paid search marketing to target relevant people in the audience.
Facebook is an obvious addition. Besides being the world’s biggest social media platform, it can also be synced with Instagram, another major social media engine.
These two platforms are the most popular, but they are not the only platforms marketers. We briefly go over some other platforms which can be used for marketing besides Google and Facebook.
Top Platforms to Use for Marketing Besides Google and Facebook
Google and Facebook are not the only options for marketing and promoting a product or service. Marketers have the option of using a number of other platforms. Moving forward, we discuss a few options marketers don’t generally try when thinking of promoting something.
Quora is quite easily one of the most popular platforms in the world right now. The amount of engagement and traffic it generates make it a great platform.
As a brand, a business can promote itself organically by building its follower base and answering popular questions in its niche. For this, the company would have to select a representative who would answer all questions on behalf of the brand. The second option is to post promoted Q & A on the platform. This is a paid option and can be used when a brand wants people on Quora to go to a landing page on their website or spread awareness about a product or service they are promoting.
Amazon has advertising platforms for merchants on its platforms and those who are not part of its sellers’ network.
Advertising on Amazon can be done in many ways. For sellers part of its network, Amazon offers options to display product ads on search pages and brand ads on product pages. Advertisers have to pay Amazon on a CPC basis.
In this article, we covered three platforms marketers must consider using for promotion besides Google and Facebook.
About the Author – Gaurav Heera is a content writer currently working for Eduburg, a well-known name in education and best-known for its digital marketing course in Delhi.